Verified leads. Pay only for the ones that fit.

PrimeLeads is an Australian pay-per-lead agency delivering exclusive, SMS-verified enquiries live to your CRM. You set the lead rules and CPL upfront. No retainer, lock-in or shared lists.

Request a test batch See how it works

SMS VerifiedExclusiveFixed CPLBuilt in Brisbane

Live lead deliveredVerified

Sarah M.SMS Verified0412 ••• •••

NeedMortgage refinance

LocationBrisbane, QLD

Timeframe0 to 30 days

Captured2 mins ago

ConsentCaptured

Duplicate checkNo match

Delivered toCRMEmailSMS

Grow without the risk

Spend on leads your team can actually work.

We agree the buying rules first, verify every enquiry, remove duplicates, and deliver only the leads that match your brief. Your team spends less time chasing bad numbers and more time speaking to real buyers.

Call while they are hot

Leads land in your CRM the second they convert, so your team can call first.

Know your cost upfront

You agree the CPL before launch. No retainers. No hidden fees.

No more dead numbers

We verify the phone, capture consent, and check for duplicates before delivery.

Only the right buyers

Campaigns are built around your service, area, customer type, and lead rules.

Our process

From your brief to a live lead.

A clear five-step workflow keeps qualification rules visible and gives your team a repeatable path from launch to scale.

Step 01
Build the campaign
We build ads around the customer you want and the work you want more of.
Campaign live
Step 02
Capture and qualify
We ask the right questions before the lead reaches your team.
Qualified
Step 03
Verify and filter
We check the phone, capture consent, and remove recent duplicates.
Phone verified
Step 04
Deliver live
Qualified leads go straight to your CRM, email, or phone.
CRM + Email + SMS
Step 05
Optimise and scale
We review performance each week and scale what produces customers.
Weekly review

You get

Higher answer rates

More booked jobs

Lower cost per customer

Clear reporting

What counts as qualified

Clear rules before you pay for a lead.

Every enquiry in the Prime Pipeline clears the PrimeProof checks: up to 98 data points and prequalification tailored to your vertical. Before launch, we agree the exact rules a lead must pass. If a lead is queried, we review it against facts, not opinions.

Fixed price

Your CPL is agreed upfront before we run ads.

Invalid review

Bad numbers, duplicates, and mismatches are reviewed within five business days.

Replacement

Confirmed invalid leads are replaced or credited.

Service fit

The lead wants a service you offer and does not fall into an excluded category.

Location fit

The lead is in an area you cover, from one suburb to Australia wide.

Contactable

We verify the phone and capture the key contact details.

Timeframe

We capture when they want to act, such as now, this month, or later.

Consent trail

We keep a record of where the lead came from and consent to contact.

Unique record

We check the lead is not a recent duplicate before sending it to you.

Property lead quality example

51.8%

Income-filtered enquiries

<5%

PrimeProof-cleared leads

Finance failure rate. PrimeLeads internal data, thousands of property enquiries, 2025 to 2026.

See the property data

Compliance first

Every lead carries an audit trail.

Consent, identity and duplicate checks are logged for every lead, so you can stand behind every enquiry you receive.

Australian Privacy Principles aligned

Spam Act 2003 consent captured

State based targeting and Do Not Contact rules respected

Data stored securely in Australia, never resold

Full audit trail for every lead

PrimeLeads is not a lender, broker or credit adviser. Qualification screens do not provide credit assistance or advice.

Lead audit trailVerified

Lead IDPL-20489

Captured14:32 AEST

ConsentCaptured

PhoneSMS verified

Duplicate checkNo match

StatusDelivered

Founder led from Brisbane

Built by the people who run your campaigns.

PrimeLeads is founder led by a software engineer. The Prime Pipeline is built in house, so you deal directly with the people who can improve it.

AndreasFounder & software engineer

Meet the team

What you can expect

Built in houseCampaigns, checks and delivery run on software we own.

Direct accessWork with the founder and the team running your campaign.

Fast iterationDecisions use real lead quality and customer outcomes.

Fair creditsConfirmed invalid or out-of-area leads are credited.

Open verticals

Focused verticals. Better lead quality.

Need another vertical?

Currently onboarding

Mortgage

Refinance, home loan and broker enquiries.

View Mortgage leads

Insurance

Health, life, income, and general insurance.

View Insurance leads

Property

Investment, seller, buyer and development enquiries.

View Property leads

Solar

Residential solar, batteries and energy upgrades.

View Solar leads

Real Estate

Seller and buyer enquiries, filtered to your patch.

View Real Estate leads

B2B

Verified sales leads for teams selling to businesses.

View B2B leads

Other Australian verticals, including home services, finance and legal, are considered by application.

Pricing & guides

Make the numbers work before you buy.

Plain-English guidance on lead pricing, quality and providers, plus a free calculator to model your ROI.

Browse all insights

GuideLead generation guideHow pay-per-lead works, and how to buy leads that convert.Read the guide PricingHow much do leads cost?Australian lead costs by vertical, plus the number that actually matters.See lead costs ComparisonCompare lead providersQualification, exclusivity, billing and delivery in one practical table.Compare providers Free toolLead ROI calculatorModel your cost per sale and return from a few simple numbers.Open calculator

From the blog

Latest data and research.

First-party numbers and practical guides on lead quality, cost and conversion.

Browse all posts

11 Jul 2026Speed to Lead: the First Five Minutes Decides the SaleThe research on lead response time: a 21x drop in qualification odds between a 5 and 30 minute response, and how to build a five minute call back discipline.Read →11 Jul 202651.8% of High Income Property Enquirers Fail on FinanceFrom thousands of property leads: 51.8% of enquirers earning over $120,000 failed on finance for a $650,000 property. PrimeProof checked leads fail under 5%.Read →

Start with a small batch of verified, exclusive leads.

We will build the campaign, deliver your first leads, and show you the quality before you scale.

What happens next

01Reply within one business day

02Agree your CPL and lead rules

03First test batch delivered

Prefer to talk? Mention a good time to call in your message and we will phone you.